We believe in the value of PR in the marketing mix. But much of the foundation of PR efforts lies in strategic marketing that might mean creating a corporate identity that sets you apart from your competitors or creating new collaterals or a new direct marketing campaign.

A press release does not guarantee press coverage. By being proactive with your compelling story, we increase the opportunities to capture the media’s interest in this overcrowded world. We have established relationships with editors of publications in all areas of technology and business are equally at home pitching editors from ‘The New York Times”, “TV Technology”, or “ComputerWorld”, venture capitalists or analysts. We continuously review editorial calendars and news events to determine how we can leverage opportunities to your best advantage.

In today’s fast-paced, turbulent market, public relations is one of the most powerful tools available. It helps companies heighten awareness for their products, services and people and, more importantly, establish or reinforce credibility for their businesses and business models. A successful PR program takes time to develop, just like any building foundation takes time. A strong foundation is then built upon with press releases, stories and articles, resulting in an increased marketing presence.

We have established relationships with editors and reporters with publications ranging from specific trade magazines to business publications, in the U.S. as well as internationally, as well as analysts interested in your market. We manage your media relationships to achieve your goals for maximum exposure and coverage.

Press Releases
We professionally craft media messages and get them in front of appropriate editors and analysts directly or through selected wire services. We know what to say and how to say it to grab attention.

Editorial Campaigns
We launch companies and products, announce new customers, mergers, installations, new executives, and trade show news. We create opportunities for your message to be seen and heard.

User Reports/Case Studies/Field Reports/Articles
We create interesting articles and user stories, and get them placed in magazines that your customers read.

White Papers
We write effective white papers for use in every aspect of your marketing communications program.

Award Programs
We research industry Award programs and submit your application for consideration.

Speaking opportunities.
We research and locate opportunities for your representatives to present papers and participate in conferences.