A company’s identity is a vital part of their overall branding strategy. It sets the tone for all of your future marketing materials. Prior to beginning any program or project, VBI Marketing Communications will review your strategic marketing goals and design a project or program based on your specific criteria, giving your company it own unique brand.

A typical comprehensive marketing communications program consists of branding, logo development, PR, advertising, collateral materials, and messaging, but an individual project might consist of a simple overview of your corporate identity and goals and a product launch.

Corporate Identity and Branding.Your  corporate identity requires quality design and writing, it depends on consistency of style, logo, and usage. We will develop your logos, letterheads, standardized forms, etc., as well style manuals or guidelines for usage.

Market Identity.
Who and what you are is an important message that needs to be conveyed to your target market. Your identity sets you apart from your competitors and helps you rise above the din in this noisy world.

Public Relations Strategies.
Public relations is not about spin, hype or smoke and mirrors, it’s about communications and perceptions. It helps shape and enhance how specific audiences perceive your business. It helps to create and maintain that perception which, all too often, is reality. We develop an organized plan of action and carry it out effectively.

Content and Collateral Creation.
We excel in professionally crafting media messages, press and analyst presentations, press releases, customer newsletters, case studies, white papers, bylined articles, Web content and positioning, corporate overviews, analyst briefings, strategic plans, product collaterals, technical notes, product evaluation guides, testimonial documents, trade show editorial materials, and other strategic communications. We will review your existing materials, clean them up, or create entirely new materials, depending on your goals.

Trade Shows, Conferences and Special Events.
We can help with all aspects of events including trade show management, media and analyst relations, and related aspects including collateral materials, presentations, booth materials, awards applications, invitations and direct mail offers, backgrounders, white papers, technical papers, press releases, analyst materials, lead development documents and virtually all show-related content.

Direct Mail Campaigns.
We can design a direct mail campaign to reach your targeted customers, or those who visited your booth at last year’s show. This is a good way to draw traffic to a re-vamped website or to visit you at an upcoming trade show, or to announce a new product or your new office.